Trailer

If video above does not load properly try the link below which will direct you to the youtube link.
https://www.youtube.com/watch?v=Z76AkmKXgJw

Plot - Two teenagers take a stab at being superheroes. The film mostly revolves around their feeble attempts at training and the antics they get up to during the movie.

Video length - 2:07

Actors Involved - Myself (Harrison Woodward) and Holly Woodward.

Locations Used - Tockington, Thornbury Highstreet and Olveston.

Certification - 12a

Magazine Cover Final

Poster final.

Below is an extra poster that I have decided to include due to my earlier research into posters from the same genre of film that have different posters for each character.

This is an interesting form of advertising not only due to it giving the consumer an extra glimpse into the content it is advertising but to also be an extra feature to include during the post production phase related to marketing by fitting in to the collector mentality of the consumer and promoting fans to collect all of the character specific posters.

Poster sketch

Final poster design.

This is the final design for my movie poster. For the final poster I will use the editing system Adobe Photoshop to add filters to make the actor seem drawn and cartoonish to match the superhero comic inspired narrative of the trailer.

Magazine Front cover analysis

I decided to look into layouts of magazine front covers using Empire and Total Film as examples to get a rough ideas as to what I need to include in my ancillary task.

http://www.slideshare.net/HarryWoodward6/film-magazine-analysis-34455193

Poster Idea's

After the photo shoots of each of the lead protagonists I have decided to create one poster for each character separately. Kick-Ass is an example of a production to use similar methods of advertising. Examples can be seen down below.

This method of advertising is a great way for the consumer to get a clear insight into the content of the movie they are about to go and see. It also seems to be a method of advertising that is becoming more and more popular due to the effective placement of the posters in cinema lobbies serving as a quick method of advertising before the viewer is even in the screen.
 

Costume fitting #2

Day 2 of character costume fittings. Today was the fitting for the films protagonist Aaron Mathews dressed as his alter ego 'Fist Justice'. Below are the best photo's from the shoot as well as potential choices for posters.

 

 

Costume fitting #1

My costume fitting for lead female protagonist Molly AKA 'Kid Chaos' played by Ruby Mcilroy. Using my lounge I have set up a studio using my photography equipment.





 



Costume design 2

Much like the costume design for the male protagonist of my trailer I wanted the female protagonist and Aaron's side kick Molly Richards AKA 'Kid Chaos' costume to appear to be homemade and to almost look like a fancy dress costume.



- Similar to Aaron's costume design the vast majority of this costume is a silver morph suit. The reason for deciding on the silver is because of the connotations of classic low budget Sci-Fi movies.

- The silver is also a representation of the character's starry eyed and ever so slightly insane personality.

- Choice of red cape, connotations of anger and violence. Links to unstable personality.

- Choice of shoes, converse all star = incredibly recognisable shoe brand worn by teenagers.

Costume design 1

When it came to designing the costume for lead character Aaron Mathews' alter ego 'Fist Justice' I wanted it to seem possible for the character Aaron played by Harvey Westwood to have been able to create this costume while having no experience in making clothing. It had to be simple and home made.

- The main red portion of the costume will be a standard plain red morph suit that can be acquired from pretty much any costume shop and very easily on the web.

-The colour red in the case on this character could have connotations of passion and love rather than anger or violence due to his kind nature as a character. The colour red is also usually considered to be common among the chosen palette of super hero costume colours e.g. Pixar's The Incredibles, Superman and Daredevil.

-Originally in earlier sketches the character wore plain black shorts to try and maintain continuity with the colour choices of the costume. Later on after deciding on the black shorts I decided on using the blue Boxer shorts above to try and make the costume come across as homemade and realistic for a teenage boy to acquire.



Certification

I have been for a while at a point where I have been unable to decide which age certification my trailer would fall under. If I were to take reference from existing media texts that my project has been inspired by (Super and Kickass) I would be aiming for an age 15 and over audience.
This is the requirements for a film to achieve a 15 certification.

Any of the following:

•   strong violence
•  frequent strong language (e.g. 'f***').
•   portrayals of sexual activity
•   strong verbal references to sex
•   sexual nudity
•   brief scenes of sexual violence or verbal references to sexual violence
•   discriminatory language or behaviour
•   drug taking

Out of these points especially considering the age of the actors being used, the only points I would consider including from this list is the frequent strong language and possibly verbal references to sex. Although in my opinion due to the fact that film trailers appear frequently on TV and in cinema screens very little, if not any of these can be included as to avoid offending and being inappropriate as an advertisement. I also don't want my trailer to be considered 'red band' which would not allow anyone under the age of 18 to be able to view it online.

Due to this I have decided to make my trailer a 12a. This means my product will be able to reach a far larger audience while still being able to include more mature themes and humour.

This is the requirements for a film to achieve a 12a certification.

Any of the following:

- Misuse of drugs must be infrequent and should not be glamorised.

- There may be moderate language. Strong language may be permitted, depending on the manner in which it is used.

- There may be nudity, but in a sexual context it must be brief and discreet.

- There may be moderate violence but it should not dwell on detail. There should be no emphasis on injuries or blood.

I believe that my trailer would be far for successful in appealing to a larger audience as a 12a while being able to keep the same intended plot 

Genre Research

Before deciding on the genre of my trailer I decided to create a survey listing the most popular and well renown of the film genre's. After giving out the survey to a group varying in age and interests to avoid any biased results.

From the results of the survey shown in this Pie chart comedy seemed to be the most popular of the film genre's followed closely by action. Comedy also could be considered one of the most accessible film genre's. Any person no matter their interests are able to find a topic amusing or funny to their particular sense of humour and unlike the other very plot specific genre's such as Science fiction and fantasy comedy is able to fit alongside nearly every other genre making an incredibly large effect on the films mood and plot.

With this alongside the results for the survey I have decided to make my trailer a combination of comedy alongside the runner up genre, Action.

Below is a quick definition of the two genre's followed by my thoughts in relation to my practical work.
Action.

"Action film is a film genre in which one or more heroes are thrust into a series of challenges that typically include physical feats, extended fight scenes, violence, and frantic chases. Action films tend to feature a resourceful character struggling against incredible odds, which include life-threatening situations, a villain, or a pursuit which generally concludes in victory for the hero"

- Wikipedia definition

Although the lesser of the two genres that I want to include in my trailer I really want to use this genre to support the other genre of Comedy. The action much like that of Kick Ass and Super is comical and slightly pathetic, these are real people who are attempting to fight crime. The characters I want to base my trailer around are barely adults and definitely not the most physically active of people. This will be a way in which I can combine both genres much like the films that have inspired my work.

Action movie poster examples:

 

Comedy.

"Comedy is a genre of film in which the main emphasis is on humour. These films are designed to entertain the audience through amusement, and most often work by exaggerating characteristics of real life for humorous effect. Films in this style traditionally have a happy ending. One of the oldest genres in film, some of the very first silent movies were comedies, as slapstick comedy often relies on visual depictions, without requiring sound.While many comic films are lighthearted stories with no intent other than to amuse, others contain political or social commentary."

- Wikipedia definition

The comedy genre is the main basis of my intended plot. The majority of the comedic material in the trailer comes from the interaction between the films leads and their incredibly feeble attempts at crime fighting to escape their tedious ritualistic school life. I also am considering due to the location being based in the Bristol centre and countryside an emphasis on the "Bristolian" slang and dialect may prove humorous. Although there is the possibility that the humour may only apply to that who live in Bristol and others may not understand the fairly specific type of humour.

Comedy movie poster examples:

 

                                             

Poster analysis

The World's End by Edgar Wright.- Dystopian features used through the entirety of the background. For example the explosions, cracked ground and meteorites in the sky.

- All choices from the paradigm have connotations of destruction and action which along side the choice of semiotics, such as the facial expressions of the cast in the foreground and the supernatural beings in the background immediately gives the viewer an immediate impression of the genre of film.

- The structure and layout of the films title is in itself reference to the films plot (Pub crawl with robots) as it is written as it would if it was a sign of a pub. Mainly the word 'The' as it is written in the stereotypical archaic font used on most pub signs.

- The use of a starry sky in the upper background also links the film heavily to a Sci-Fi genre. When you see a star filled sky the mind tends to jump to things like romance and science fiction in the context of films.

- The juxtaposition of the peaceful starry sky and the destruction below gives the impression that in this film (much like other Edgar Wright films) the peaceful and quiet environment that the film could be based in  may be ruined by some bizarre kind of wide spread destruction (Zombies in Shaun Of The Dead and creepy murder cult in Hot Fuzz).

Commutation test:

• Replacing the comets in the sky with military jets and replacing the blue eyed creatures in the background with soldiers would move the films existing genre of Sci-Fi and Comedy straight into action.
• The word 'annihilated' the films tagline 'PREPARE TO GET ANNHILATED' goes along side the theme of destruction that takes place in the film and the fact that the robots' goal is to "Annihilate" the human characters. Also in relation to the theme of drinking in the film 'Annihilated' means to get incredibly drunk. changing it to just 'drunk' or 'destroyed' loses the double meaning that intends to link both genre's of the film (Comedy and Sci-Fi).