After the photo shoots of each of the lead protagonists I have decided to create one poster for each character separately. Kick-Ass is an example of a production to use similar methods of advertising. Examples can be seen down below.
This method of advertising is a great way for the consumer to get a clear insight into the content of the movie they are about to go and see. It also seems to be a method of advertising that is becoming more and more popular due to the effective placement of the posters in cinema lobbies serving as a quick method of advertising before the viewer is even in the screen.
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